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Mazda 2005 - page 1
2005 FAST FAC T S MAZD A ...
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Mazda 2005 - page 2
T he 2005 Mazda T ribute F ast F acts will help Mazda Dealers show customers how to experience the SUV with the soul of a sports car . T his sales guide provides information on k ey features and competitors, and offers guidelines for selling to Mazda T ribute customers . When used with the 2005 Mazda T ribute product brochure, these F ast F acts pr ...
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Mazda 2005 - page 3
Market and Customers P age 3 T he Mazda T ribute is targeted at career -minded professionals in their late twenties to early thirties . T hese college graduates belong to up-and-coming or upper -middle- class groups and are more lik ely to be married with two children. They are active , enthusiastic, and have a v ariety of interests . Most importan ...
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Mazda 2005 - page 4
The sophisticated sport utility profile of the T ribute can be seen in its: • Clean lines • Sculpted hood • Short overhangs • Bold front grille •T hick bumpers • Contoured body sides • Bold wheel lips • Jeweled taillights K ey Feature: Sophisticated Sport Utility Styling P age 4 ...
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Mazda 2005 - page 5
K ey Feature: New I-4 and Refined V6 Engines 3.0-liter , dual-overhead-cam, 24-valve, 200-hp, V6 engine (Tribute s ) • Provides strong torque at low and midrange speeds for exceptional driving performance •F eatures fixed-length tumble-port intak e runners that maximize air intake volume for increased low-speed torque , reduced emissions , and ...
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Mazda 2005 - page 6
P age 6 5-speed manual overdrive transmission •F eatures short, positive throws and reduced shift efforts for a sports-sedan-lik e feel 4-speed electronically contr olled automatic overdrive transmission with lockup tor que converter (Std. T ribute s , Opt. T ribute i ) • Electronically identifies ideal shift points for smooth operation • Rep ...
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Mazda 2005 - page 7
Electronic 4-wheel drive (Opt.) •F eatures an all-new , fully automatic Active T orque Control Coupling (A TCC) that replaces the Rotary Blade Coupling™ (RBC) from previous model years • Uses inputs from wheel and accelerator sensors to calculate dozens of times per second exactly how much torque to send to the rear wheels to minimize slip ? ...
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Mazda 2005 - page 8
P age 8 K ey Feature: Sports-Sedan-Inspired Steering Rack-and-pinion steering with engine-rpm-sensing variable power assist • Provides more assist at parking speeds for enhanced maneuverability and less assist at highway speeds for improved stability •T ak es less than three steering-wheel turns to go lock-to-lock for a precise steering respons ...
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Mazda 2005 - page 9
P age 9 Independent strut-type front suspension • Allows each front wheel to track over road imperfections with minimal effect on the opposite wheel • Incorporates larger -diameter damper pistons and new tuning to improve ride over varying road conditions Front stabilizer bar • Helps maintain tire contact with the road to reduce body roll for ...
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Mazda 2005 - page 10
K ey Feature: Sports-Sedan-Inspired Brak es V entilated front disc brakes • Provide superior cooling to better resist brak e fade and deliver plenty of stopping power • Incorporate new longer -lasting friction materials that provide reduced brake fade P ower-assisted 4-wheel disc br akes (T ribute s ) • Deliver exceptional stopping power with ...
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Mazda 2005 - page 11
Driver amenities: • Include a tilt steering column that allows the driver to position the steering wheel for maximum comfort • Provide a floor -mounted manual or automatic transmission shifter for added driving convenience •F eature standard auto-off headlights that help prevent battery drain that can occur if lights are inadvertently left on ...
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Mazda 2005 - page 12
P age 12 Convenient storage • Includes a standard lockable glove compartment, center instrument panel storage compartment, center console with storage , front door - trim storage pock ets, and front and rear cup holders • Adds front seatback pock ets on the T ribute s • Offers available overhead consoles with single or dual storage bins Subtl ...
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Mazda 2005 - page 13
K ey Feature: V ersatile and Ample Cargo Room 60/40 split fold-down rear seatback • Offers added passenger - and cargo-carrying versatility that can hold two 26-inch bik es with their front wheels removed when the rear seats are folded Cargo area amenities • Include four cargo-floor tie-down hooks for added utility •F eature a cargo area ligh ...
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Mazda 2005 - page 14
Dual-stage advanced driver’ s and passenger’ s front air bag Supplemental Restraint System (SRS) (a) • Uses crash zone , driver’ s seat-track position, and passenger’ s seat weight sensors to determine the type and severity of a frontal or near -frontal impact and deploy the front air bags in one of two stages as necessary for optimal occ ...
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Mazda 2005 - page 15
Adjustable head restr aints for all seating positions • Provide additional head and neck protection for all five seating positions in the event of a collision Engine-immobilizer antitheft system • Helps protect the vehicle from theft by immobilizing the engine if someone attempts to start it without the proper k ey Belt Minder™ system • Use ...
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Mazda 2005 - page 16
P ackage 1 (Opt. T ribute s ) • Includes power sliding-glass moonroof with one-touch-open and tilt-up ventilation features and sunshade , overhead console with single storage bin, 6-way power driver’ s seat, retractable cargo cover , and 190-watt modular audio AM/FM/CD stereo with 6-disc in-dash CD changer , four door -mounted full-range speake ...
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Mazda 2005 - page 17
K ey Feature: Dealer -Installed Accessories P age 17 Dealer-installed accessories • Full- or half-front mask • Hood bug deflector • Moonroof wind deflector • Door edge guards • Side step tubes • Rear -bumper step plate • Rear spoiler • Windshield sunscreen • Compass and outside temperature auto-dimming mirror with or without HomeL ...
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Mazda 2005 - page 18
Selling Dealer-Installed Accessories P age 18 P art of the joy of owning a new Mazda T ribute is personalizing it. And the best way to enhance its appearance or function is with Genuine Mazda Accessories . Here are guidelines for selling accessories: Know what sells in your market Accessory sales often vary from mark et to mark et, so it is importa ...
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Mazda 2005 - page 19
Use your accessory selling guides Lik e all Mazda cars and trucks, the Mazda T ribute has its own laminated accessory selling guides that list available accessories and shows photographs of many of those accessories . Use these guides to structure your sales conversation with customers . Give each customer an accessory brochur e Each Mazda car and ...
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Mazda 2005 - page 20
P age 20 Delivery Checklist ✔ When delivering a T ribute to a new owner , consult the 2005 Mazda T ribute section of the Mazda Product & Comparison Guide for complete delivery tip information. Use the New Vehicle Sales Delivery Checklist and remember to address the following items: Remote K eyless Illuminated Entry System Engine-Immob ...
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Mazda 2005 - page 21
P age 21 Y ou can foster repeat and referral business for your dealership by taking these actions to increase Mazda T ribute owner retention. Review and sign the New Vehicle Sales Delivery Checklist Mak e every customer send-off a special event After delivery… Call the Mazda T ribute owner within three days of delivery Check owner ...
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Mazda 2005 - page 22
Mazda resear ch has identified five customer purchase motivations: •P erformance and Handling • Quality , Durability , and Reliability • Safety Each vehicle section in the Mazda Product & Comparison Guide contains a Purchase Motivation Walkaround Guide for each of the five purchase motivations . Each guide is organized along the five poin ...
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Mazda 2005 - page 23
Clarify , Paraphrase , Respond (CPR) Method P age 23 When a customer offers an objection or challenges you with competitive information, you can revive many sales with the CPR method – C larify , P araphrase , and Respond. F irst, ask questions to clarify the customer’ s specific concern. Next, paraphrase the concern to show that you understand ...
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Mazda 2005 - page 24
P age 24 Fo rd Escape Overview The Ford Escape is available in three trim levels: • XLS comes with a 153-hp 2.3-liter 4-cylinder engine , 5-speed manual overdrive transmission, independent strut-type front suspension, independent multilink rear suspension, variable-assist rack-and-pinion steering, power -assisted ventilated front disc/rear drum b ...
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Mazda 2005 - page 25
Mazda Tribute over Ford Escape P age 25 Competitive advantages of Mazda T ribute over Ford Escape: • Unique exterior styling and colors • Standard 16-inch wheels and tires • Standard alloy wheels • Side turn-signal repeater lights • Larger flip-up rear liftgate window • Standard rear -area Privacy Glass™ • Standard roof rack • Exc ...
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Mazda 2005 - page 26
Honda CR-V Overview P age 26 The Honda CR-V is available in three trim levels: • LX 2WD comes with a 160-hp 2.4-liter 4-cylinder engine , 4-speed automatic overdrive transmission, independent strut-type front suspension, independent double-wishbone rear suspension, variable-assist rack-and-pinion steering, ventilated front and solid rear disc bra ...
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Mazda 2005 - page 27
Mazda Tribute over Honda CR-V P age 27 •A v ailable V6 engine • Multilink rear suspension • Standard Anti-lock Brak e System (ABS) • Standard Electronic Brak eforce Distribution (EBD) • Brak e Assist • Standard remote k eyless entry system • Fuel pump inertia cutoff switch • Under -vehicle-mounted spare tire • 2000-lb-greater maxi ...
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Mazda 2005 - page 28
Hyundai Santa Fe Overview P age 28 The Hyundai Santa Fe is available in three trim levels: Base comes with a 138-hp 2.4-liter 4-cylinder engine , 5-speed manual overdrive transmission, independent strut-type front suspension, independent multilink rear suspension, variable-assist rack-and-pinion steering, power -assisted ventilated front and solid ...
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Mazda 2005 - page 29
Mazda Tribute over Hyundai Santa Fe P age 29 •A v ailable on-demand 4-wheel drive • Standard Anti-lock Brak e System (ABS) • Standard Electronic Brak eforce Distribution (EBD) • Brak e Assist • Standard remote k eyless entry system • Engine-immobilizer antitheft system • Fuel pump inertia cutoff switch • 700-lb-greater maximum towin ...
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Mazda 2005 - page 30
T oyota RAV4 Overview P age 30 The T oyota RA V4 is available in a single trim level: • RA V4 comes with a 160-hp 2.4-liter 4-cylinder engine , 5-speed manual overdrive transmission, independent strut-type front suspension, independent double-wishbone rear suspension, variable-assist rack-and-pinion steering, power -assisted ventilated front and ...
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Mazda 2005 - page 31
Mazda T ribute over T oyota RA V4 • 5-inch-longer wheelbase •A v ailable V6 engine •A v ailable on-demand 4-wheel drive • Multilink rear suspension • Standard remote k eyless entry system • Standard engine-immobilizer antitheft system • Fuel pump inertia cutoff switch • Under -vehicle-mounted spare tire • 2000-lb-greater maximum t ...
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Mazda 2005 - page 32
Competitive Features P age 32 Unibody Construction S/S S/S/S S/S/S S/S/S S V6 Engine –/S –/S/S –/–/– –/S/S – Manual T ransmission S/– S/–/– –/S/S S/–/– S Automatic O/S O/S/S –/O/O O/S/S O T ransmission 4-Wheel Drive O/O O/O/O –/S/S –/O/O O Independent Rear S/S S/S/S S/S/S S/S/S S Suspension V ariable-Assist P ower S/ ...
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Mazda 2005 - page 33
Competitive Features P age 33 Electronic Brak eforce S/S S/S/S –/–/S –/P (a ) /S S Distribution (EBD) Brak e Assist S/S S/S/S –/–/– –/–/– S Remote K eyless S/S S/S/S O/O/S P/S/S O Entry System Engine-Immobilizer S/S S/S/S S/S/S –/–/– P Antitheft System Fuel Pump Inertia S/S S/S/S –/–/– –/–/– – Cutoff Switch Und ...
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Mazda 2005 - page 34
Competitive Features P age 34 Auto-off Headlights S/S S/S/S –/–/– –/–/– – F og Lights –/S –/S/S O/O/O –/S/S P Side T urn-Signal S/S –/–/– –/–/– –/–/– – Repeater Lights P ower Mirrors S/S S/S/S S/S/S S/S/S S Heated Outside –/P –/–/O –/–/– S/S/S P Mirrors Flip-Up Rear S/S S/S/S –/–/– S/S/S – ...
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Mazda 2005 - page 35
Competitive Features P age 35 P ower Sliding –/P –/O/O –/–/S –/O/O O Moonroof Leather -T rimmed –/P –/P/S –/–/– –/–/S P Upholstery Heated F ront Seats –/P –/–/O –/–/– –/–/S – Adjustable Driver’ s –/S –/–/S –/–/– S/S/S – Seat Lumbar Support P ower Driver’ s Seat –/P –/S/S –/–/– ? ...
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Mazda 2005 - page 36
Competitive Features P age 36 Cruise Control –/S –/S/S S/S/S P/S/S S Steering-Wheel- –/S –/S/S S/S/S P/S/S – Mounted Cruise Control T ilt Steering Column S/S S/S/S S/S/S S/S/S S CD Player S/S S/S/S S/S/S S/S/S S 6-Disc In-Dash –/P –/S/S O/O/S –/P/S O CD Changer Premium Audio System –/P –/O/O O/O/S –/P/S O Satellite-Radio-Ready ...
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Mazda 2005 - page 37
Competitive Features P age 37 Battery-Saver F eature S/S S/S/S –/–/– –/–/– – Dual-Stage Advanced S/S S/S/S S/S/S –/–/– S F ront Air Bags F ront Seat-Mounted –/– –/–/– O/O/O S/S/S O Side-Impact Air Bags F ront and Rear –/O O/O/O –/–/– –/–/– O Side Air Curtains Side Air Curtain –/O O/O/O –/–/– –/? ...
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Mazda 2005 - page 38
Competitive Features P age 38 Basic W arranty 48-month/ 36-month/ 36-month/ 60-month/ 36-month Coverage 50,000-mile 36,000-mile 36,000-mile 60,000-mile 36,000-mile Roadside Assistance S S O S O W arranty Service S – – – S Loaner Car 2005 2005 2004 2004 2004 Mazda Ford Honda Hyundai Toyota T ribute Escape CR-V Santa Fe RA V4 i / s XLS/XL T/ LX ...
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Mazda 2005 - page 39
Competitive Specifications P age 39 Base Model Engine 2.3L DOHC 16V I-4 2.0L DOHC 16V I-4 2.4L DOHC 16V I-4 2.4L DOHC 16V I-4 2.0L DOHC 16V I-4 (Base) Premium Model 3.0L DOHC 24V V6 3.0L DOHC 24V V6 – 2.7L DOHC 24V V6 – Engine (GLS 2.7L) 3.5L DOHC 24V V6 (GLS 3.5L/LX) Horsepower 153 @ 5800 153 @ 5800 160 @ 6000 138 @ 5500 161 @ 5700 (SAE net @ ...
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Mazda 2005 - page 40
Competitive Specifications P age 40 Standard 5-Speed Manual 5-Speed Manual 4-Speed 5-Speed Manual 5-Speed Manual T ransmission Overdrive ( i ) Overdrive (I-4) Automatic Overdrive (Base) Overdrive 4-Speed 4-Speed Overdrive (2WD) 4-Speed Dual- Automatic Automatic 5-Speed Manual Mode Automatic Overdrive ( s ) Overdrive (V6) Overdrive (4WD) Overdrive ( ...
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Mazda 2005 - page 41
Competitive Specifications P age 41 Steering V ariable-Assist V ariable-Assist Variable-Assist V ariable-Assist V ariable-Assist Rack-and-Pinion Rack-and-Pinion Rack-and-Pinion Rack-and-Pinion Rack-and-Pinion T urning Diameter (ft) 38.3 35.4 (XLS) 34.1 37.1 35.4 36.7 (XL T/Limited) Brak es Ventilated V entilated V entilated Ventilated V entilated F ...
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Mazda 2005 - page 42
Competitive Specifications P age 42 Overall Length 174.4 174.9 178.6 177.2 167.5 Overall Width 72.0 70.1 70.2 72.7 68.3 Overall Height 70.0 69.7 66.2 66.0 65.7 (2WD) 66.1 (4WD) T rack— F ront/Rear 61.3/60.9 61.3/60.9 60.4/60.6 60.7/60.7 59.3/59.1 (2WD) 59.3/58.9 (4WD) Base Curb Weight— 3181/3346 3180/3340 3201/3258 3494/3752 2897 (2WD) 2WD/4WD ...
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Mazda 2005 - page 43
Competitive Specifications P age 43 Shoulder Room— 56.1/56.2 56.3/55.9 56.9/56.5 56.3/56.5 54.1/53.7 F ront/Rear Legroom—F ront/Rear 41.6/36.3 41.6/36.3 41.3/39.4 41.6/36.8 42.4/32.6 P assenger Volume (cu ft) 100.1 INA 106.7 100.7 INA Cargo V olume (cu ft) 29.7/66.8 ( i ) 29.3/66.3 33.5/72.0 30.5/77.7 29.2/68.3 Rear Seats Up/F olded 29.7/66.9 ( ...
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Mazda 2005 - page 44
Competitive Specifications P age 44 Maximum Driving 479 (2WD I-4) INA (2WD I-4) 444 (2WD) 513 (2WD I-4) 441(2WD) Range (mi) INA (4WD I-4) INA (4WD I-4) 383 (4WD) 494 (2WD 2.7L V6) 400 (4WD) 413 (2WD V6) INA (2WD V6) 352 (2WD 3.5L V6) 363 (4WD V6) INA (4WD V6) 513 (4WD I-4) 456 (4WD 2.7L V6) 399 (4WD 3.5L V6) Maximum T owing 3500 3500 1500 2800 1500 ...
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Mazda 2005 - page 45
P age 45 T here are four stages in the Mazda T est Drive Experience . Each stage has been designed with a specific purpose in mind. Stage 1: Warm-Up Ensure the test drive vehicle is ready to go. Stage 2: Visioning Prepare the customer and set expectations for the test drive. Stage 3: Experience It Deliver a test drive that enables the customer to m ...
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Mazda 2005 - page 46
Stage 1: Warm-Up W arm-Up ensures that vehicles are ready for test drives any time a customer is ready . Have the k eys readily accessible Ensure the vehicle is clean inside and out Check the fuel level Measure the tire pressure for optimal driving experience P osition the vehicle facing out, signaling ready to go Check road ...
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Mazda 2005 - page 47
Mazda Test Drive Experience Stage 2: Visioning V isioning sets expectations for what the customer will notice and feel while driving a Mazda. Y ou are painting a mental picture of the experience . By doing this , you focus the customer’ s attention on the details that promote an emotional connection between car and driver . T here are three steps ...
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Mazda 2005 - page 48
Mazda Test Drive Experience P age 48 Feel It With each element, driving dynamics help define the way Mazdas communicate with the driver . Y ou can remember these dynamics with the acronym BRASH: Braking, Ride, Acceleration, Steering, and Handling. Own It With each element, k ey questions to ask customers can help them evaluate their driving experie ...
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Mazda 2005 - page 49
Mazda Test Drive Experience P age 49 Freeway On-Ramp Drive It (What Y ou’ll Say) Enter the ramp and accelerate to freeway speeds . Merge into traffic. Feel It (Driving Dynamics They’ll Feel) Acceleration Own It (Key Questions to Ask) • Does the gas pedal feel firm when you push on it? • Do you feel that the acceleration is responsive in pro ...
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Mazda 2005 - page 50
Mazda Test Drive Experience P age 50 Freeway Driving Drive It (What Y ou’ll Say) Now that you’re driving at freeway speed, try changing lanes. Feel It (Driving Dynamics They’ll Feel) Acceleration Handling Ride Own It (Key Questions to Ask) • Does the engine respond in proportion to the amount of effort you apply? • Does the body feel rigi ...
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Mazda 2005 - page 51
Mazda Test Drive Experience P age 51 Cornering at Freeway Speeds Drive It (What Y ou’ll Say) As you approach this long sweeping turn, feel the way a Mazda corners Feel It (Driving Dynamics They’ll Feel) Steering Handling Own It (Key Questions to Ask) • Does the steering feel weighty and firm? • Does the vehicle react precisely to your steer ...
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Mazda 2005 - page 52
Mazda Test Drive Experience P age 52 Tr ansitional T urns (S-Curves) Drive It (What Y ou’ll Say) P ay attention to how the steering wheel feels on these curves . Feel It (Driving Dynamics They’ll Feel) Steering Handling Own It (Key Questions to Ask) • How solidly and tightly does the vehicle follow the profile of the road? • Do you feel the ...
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Mazda 2005 - page 53
Mazda Test Drive Experience P age 53 Freeway Off-Ramp Drive It (What Y ou’ll Say) While exiting, slow to a complete stop from freeway speeds . Feel It (Driving Dynamics They’ll Feel) Braking Handling Own It (Key Questions to Ask) • Are the brak es quick and do they give you precise control when slowing down the vehicle? • Is the vehicle sta ...
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Mazda 2005 - page 54
Mazda Test Drive Experience P age 54 Stop-and-Go City T raffic Drive It (What Y ou’ll Say) On surface streets with frequent stop signs and traffic lights , you’ll experience Mazda’ s braking and acceleration. Feel It (Driving Dynamics They’ll Feel) Braking Acceleration Own It (Key Questions to Ask) • When maintaining a safe distance from ...
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Mazda 2005 - page 55
Mazda Test Drive Experience P age 55 Rough and Uneven Roads Drive It (What Y ou’ll Say) While driving over rough and uneven roads , you’ll feel the stability of a Mazda. Feel It (Driving Dynamics They’ll Feel) Ride Steering Own It (Key Questions to Ask) • Is the ride firm or is it sloppy? • Does the vehicle feel lik e it’s firmly plante ...
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Mazda 2005 - page 56
Mazda Test Drive Experience P age 56 Stage 4: Reinforce It Reinforce It occurs after the test drive and links customer comments and emotions with vehicle engineering. Maintain emotional engagement • Remember that people justify decisions with fact, but they buy on emotion • Reinforce the emotions lived during the test drive Build on the test dr ...
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Mazda 2005 - page 57
Sales Resources P age 57 www .MazdaUSA.com www .MazdaState.com Mazda T est Drive Experience We b-Based T raining Mazda Product & Comparison Guide Mazda Product & Comparison P ock et Guide 2005 Mazda T ribute Product Brochure 2005 Mazda T ribute Quick Tips ® ...
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Mazda 2005 - page 58
© 2004 Mazda North American Operations Due to continuous improvements , information in this guide may change without notice . T his guide is for Sales Consultant use only and was accurate as of its publication date . P art No . 9999-92-TRBFF-05 ...
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